Let’s be honest: sales and marketing are the fuel of any business.
Both of them drive revenue, and with money in hand, businesses can even sustain the uncertain times.
However, with the growing digital competition, it’s becoming increasingly difficult to capture the attention of customers. So, business owners would hire skillful people at an extremely high rate to drive better results.
But there’s a catch – as a business owner, you are back to square one of investing too much into human labor while waiting for a long-term breakeven.
There’s definitely a solution to it, and it’s outsourcing lead generation to countries with lesser wages.
Consider the following:
- Average labor wage in the US: $21/hr
- Average labor wage in Pakistan: $7-$12
A straight saving of almost 50% (that almost depends on the labor you are hiring).
So, this article primarily focuses on two aspects: a) listing top lead generation companies and b) listing the most affordable lead generation outsourcing companies.
Cool, let’s discuss our methodology for listing top lead-generation companies.
Our Methodology to Rank Top Lead Generation Companies
To list the top 10 lead generation companies, we analyzed the following factors:
- Number of years a company has been operating in the BPO
- Quality of service
- Number of clients
- What people say about it on different platforms (Quora, Reddit)
- Recurring clients of the company
- Case studies of their clients
- Transparency in clients’ testimonials
- Price
- Affordability
Most of these factors are qualitative. Our team scaled them on a rating that ranged from 1-10, and then the cumulative score of each company was calculated. The company with the highest score stands at the top, and the subsequent list follows it.
Let’s dive into the top 10 lead generation companies.
Company
Star Rating
Free Trial
Pricing
HiredSupport
CloudTask
Vsynergize
Martal Group
Callbox
4.9/5
3.5/5
4.7/5
4.5/5
3.6/6
Yes
No
No
No
No
Starts from $7/hr
Starts from $1,000/m
Customized
Customized
CIENCE
Company
Star Rating
Free Trial
Pricing
HiredSupport
4.9/5
Yes
Starts from $7/hr
CloudTask
3.5/5
No
Starts from $1,000/m
Vsynergize
4.7/5
No
Customized
Martal Group
4.5/5
No
Customized
Callbox
3.6/6
No
Customized
CIENCE
3.4/5
No
Customized
eCoast
3.4/5
No
Customized
UpCall
4.6/5
No
Customized
Genleads
N/A
No
Customized
WOW24-7
3.9/5
No
Customized
1. HiredSupport (B2B & B2C Lead Generation)
Founded in 2016, HiredSupport tops the list of lead-generation companies. The company has its headquarters based in California and physical offices in the places you outsource to.
Their sales agents go through a detailed training program before they start working on any client. Moreover, popular brands like Canva and Hubspot have talked about HiredSupport for various categories.
The company servers all sizes of businesses and has a history of working with a range of industries. If you are thinking about outsourcing lead generation, you can expect excellent results at the most affordable rate (starting from $7/hr.
According to Clutch, the company has a star rating of 4.9 out of 5.
Services Offered
In addition to the best lead generation service, HiredSupport provides the following services:
- Inbound lead generation
- Outbound lead generation
- Offshore call centers
- Phone support
- Helpdesk support
- Shopify support
And many more. I’d suggest checking out their website to get a detailed overview of their services.
Notable Clients
HiredSupport works with clients of all sizes, ranging from small and medium businesses to large enterprises.
Following are the clients HiredSupport has worked with:
- Wowcube
- Healthystuff
- OCG
- MakeUp Eraser
And much more!
Check out their case studies.
Price
With an amazing rate that starts from $7/hr, HiredSupport fills in the purpose of outsourcing – saving money. That’s the reason I rank it at the top.
In fact, I have estimated that you can save 81.65% of your money with HiredSupport.
Free Trial
HiredSupport provides a free trial as well, during which you can assess if outsourcing is the right choice for you. They will onboard your business needs, run an audit for 7 days, and then let you know about how they can improve your operations.
Outsourcing that Starts from $7/hr
2. CloudTask (B2B Lead Generation)
Founded in 2014, the company specialized in B2B lead generation and made it into the list of top lead generation companies. It serves many industries and comes with an affordable price to support your business goals.
According to Glassdoor, the company has a star rating of 3.5/5.
Services Offered
The following are the services offered by CloudTask:
- Outbound call centers
- Inbound call centers
- Business process outsourcing
- Sales agents
And many more.
Notable Clients
The company does not list its clients publicly.
Pricing
Cloutask pricing starts at $1,000/month.
Free Trial
The company does not offer a free trial.
3. Vsynergize (B2B & B2C Lead Generation)
Founded in 2001, it stands at the third in the list of top telemarketing companies. It has worked with industries such as healthcare, eCommerce, CMT, and many others.
Vsynergize services start from customer profiling to customer closing and come with a lot of additional services as well. With a legacy of over two decades, the company continues to provide excellent services to its clients and partners.
According to Glassdoor, the company has a star rating of 4.7 out of 5.
Services Offered
The following are the services offered by Vsynergize
- Customer support
- IT outsourcing
- Off-shore call centers
- Sales agents
- Sales & Marketing (customer profiling, deal closing)
- Blockchain development
- AI applications
And many more.
Notable Clients
Vsynergize hasn’t listed its clients publicly as yet.
Pricing
The company offers customized pricing, and it depends upon the plans you choose. It does not mention any standard pricing.
Free Trial
The company does not offer a free trial.
4. Martal Group (B2B Lead Generation)
Martal Group is a sales and marketing agency and has made its name among the top lead generation companies.
It serves businesses of all sizes – starting from startups to enterprises. Mostly, the company works with B2B clients and helps them grow their revenue.
According to Glassdoor, the company has a star rating of 4.5 out of 5.
Services Offered
The following are the services offered by the company:
- Lead generation (outbound and inbound)
- Account Based Marketing
- Email marketing
- Sales outsourcing
- Pipeline management
And many more.
Notable Clients
The company hasn’t disclosed any information on its clients. However, the company has worked with startups and Fortune 500 companies as well.
Pricing
The company provides customized pricing based on the needs of the customers.
Free Trial
The company does not offer a free trial.
5. Callbox (B2B Lead Generation)
Founded in 2004, it stands at the 5th in the list of lead generation companies. The unique selling point of the callbox is that it utilizes a combination of AI and humans to provide efficiency in the workflow.
Moreover, the company mostly serves the B2B companies as its clients. According to Glassdoor, the company has a star rating of 3.6/5.
Services Offered
The following are the services offered by the company:
- Lead generation
- Appointment setting
- Sales prospecting
- Customer support
- B2B marketing automation
And many more.
Notable Clients
The company does not list its clients publicly. However, it has a track record of working with over 15,000 clients.
Pricing
CallBox offers customized plans to its customers.
Free Trial
The company does not offer a free trial.
6. CIENCE (B2B Lead Generation)
Founded in June 2015, it specializes in lead generation and focuses on B2B customers. Moreover, CIENCE prioritizes high-end clients with a minimum value of $1,000.
Moreover, the company primarily serves technology and software companies.
According to Glassdoor, the company has a star rating of 3.4 out of 5.
Services Offered
The following are the services offered by CIENCE:
- B2B lead generation campaigns
- Building sales funnels
- Sales agents
And many more.
Notable Clients
The company does disclose its clients publicly.
Pricing
The company depends on customized pricing.
Free Trial
The company does not offer a free trial.
7. eCoast Marketing(B2B & B2C Lead Generation)
Founded in 2000, it specializes in lead generation and mostly supports large tech companies. In addition to lead generation, the company offers many digital marketing services.
According to Glassdoor, the company has a star rating of 3.4 out of 5.
Services Offered
The following are the services offered by the company:
- Marketing consultation
- Marketing campaigns (SEO, PPC, content marketing, etc.)
- Lead generation
- Sales funnel development
And many more!
Notable Clients
The company does not list its clients publicly.
Pricing
The offers customized pricing based on your needs.
Free Trial
The company does not offer a trial.
8. UpCall (B2B Lead Generation)
Found in 2016, it provides on-demand sales agents that can assist with generating leads at low costs. The company has an amazing network of U.S.-based call center agents.
It mostly provides services to B2B companies and serves various industries. According to Glassdoor, the company has a star rating of 4.6 out of 5.
Services Offered
The following are the services offered by the company:
- Lead generation
- Lead qualification
- Surveys and customer outreach
- On-demand U.S. sales professionals
- Customizable call scripts
- Local presence caller ID
- Call recording
And many more.
Notable Clients
UpCall has not listed its clients publicly.
Pricing
UpCall depends on the customized pricing based on your needs.
Free Trial
UpCall does not provide a free trial.
9. Genleads (B2B Lead Generation)
Founded in 2010, it focuses on B2B lead generation for its clients to increase revenue. Genleads has served all scales of businesses, and some of the industries it operates are SAAS and allied health
There aren’t many reviews on Glassdoor that mention its reputation.
Services Offered
The following are the services offered by the company:
- B2B lead generation
- Appointment setting
- Database cleansing
- Client onboarding
- Product demonstrations
And many more!
Notable Clients
The company does not mention its clients publicly.
Pricing
The company offers customized pricing.
Free Trial
The company does not offer a free trial.
10. WOW24-7 (B2B & B2C Lead Generation)
Founded in 2015, WOW24-7 has its headquarters in Kyiv, Ukraine. In addition to Ukraine, the company has established its operations in the USA, Poland, and Russia. The company stands at 10th when we compare it with the other top lead generation companies.
According to Glassdoor, WOW24-7 has an approval rating of 3.9/5.
Services Offered
The following are the services offered by the HelpSquad BPO:
- Call center services
- Social media support
- Agent support
- Virtual assistants
- Multilingual omnichannel customer service
- Sales agents
And much more!
Notable Clients
WOW24-7 hasn’t listed any of its notable clients on its platform.
Pricing
WOW24-7 does not list its pricing publicly. They provide you the customized pricing once you contact them. However, they have different plans you can choose from:
- Shared team bundles
- semi-dedicated
- Shared call
And the list continues.
How to Choose the Right Lead Generation Outsourcing Company?
The following are the quick steps I have gathered that will help you to choose the right company.
1. Define the Purpose of Outsourcing
Everything we do in the business needs to be defined with an end goal. For example, an NGO will have different goals than a profit-seeking business. Both of them will pursue different tactics to serve their purpose.
Outsourcing is no different. Here’s what I mean: if your end goal is to save money, then you will only be looking after the most affordable company. However, if your end goal is to seek quality, then you may be willing to pay whatever the amount will be, but you wouldn’t think of compromising on quality.
The following are some of the goals that you may be looking for before outsourcing:
- Save cost
- Avoiding operational hassle
- Avoiding management hassle
- Expecting higher quality
Once you are clear about your end goal, you’ll easily filter out the companies that are not in your required criteria.
2. Be Decisive with your Budget
Cool, you have decided your end goal, it’s super important to decide how much of the budget you are willing to allocate. Since outsourcing always saves you costs, and to decide the right budget, you should know the outsourcing rates.
If you’re unaware of the outsourcing rate, HiredSupport has calculated a rough estimate of how much you can save by outsourcing:
To measure, it has taken the following figures:
- Most affordable outsourcing company – HiredSupport (starts from $7/hr).
- Median of full-time employee rates to hire customer support agents in the USA, UK, Canada, and Australia.
- Total costs comparison of hiring agents for 8 hours, and 5 days a week.
With these figures as a measurement, the following are the potential savings you can make by outsourcing:
| Country | Cost of Hiring In-House | Outsourcing to HiredSupport | You Save | %Cost Save |
| USA | $100,742 per annum | $14,787 per annum | $85,955 | Save 85.32% |
| UK | $213,840 per annum | $14,787 per annum | $199,053 | Save 93.09% |
| Canada | $31,722 per annum | $14,787 per annum | $16,935 | Save 53.39% |
| Australia | $38,438 per annum | $14,787 per annum | $23,651 | Save 61.53% |
All of the currencies have been taken into the US. dollars to make a valid comparison.
So, you can decide on a budget of $7-$15 to outsource your lead generation, and if the cost exceeds it, you may need to revise plans with the outsourcing company.
3. Number of Agents You Need
Once you have decided on the purpose of outsourcing and the cost, it’s important to have an overview of your business activities and then decide on the requirement of human labor.
For this purpose, I’d recommend contacting the HiredSupport team (sales@hiredsupport.com) for a detailed discussion. These people have been dealing with the businesses over the years, and they can you know about the required agents you may need to run your operations smoothly.
4. Check the Company’s Past Case Studies
Analyzing past case studies gives a signal of trust. A company with a history of working with clients is proof that they are competitive and can help your business grow.
You can check the past clients on a company’s website. For example, You can check HiredSupport case studies on how they helped improve businesses’ CSAT scores.
5. Talk with the Sales Agent
Once you have everything in place, it’s time to talk with the sales agent. This step assumes that you are clear with your expectations, agents’ requirements, and the budget.
Talking with the sales agent will help you set the right expectations, and you can make better decisions about choosing the right company.
Conclusion
We have had an overview of the top lead-generating companies. However, if you are still unsure which company to choose, I’d recommend running a free trial with HiredSupport – a zero-dollar investment, and you can set the right expectations.
Moreover, you can contact the HiredSupport sales team. It starts at $7 (most affordable) and provides the best services.
