What are Inbound Calls
When a customer calls your business instead of the other way around, it is called an inbound call.
Your helpdesk offers them customer support or your sales team helps them close a deal, depending on the customer’s intent.
However, that does not mean you shouldn’t reach out to them by yourself as well! Voice support is a major part of customer support, both inbound and
Most businesses usually outsource their calling services to third-party companies and call centers. This helps them save costs, focus more on their internal operations, and boost customer satisfaction score (CSAT) through expert, multilingual call agents.
Learn more about outsourcing: The Ultimate Guide to Outsourcing Customer Support
15 Tips to Increase Inbound Calls
Increase your Customer Reach
Increasing customer reach will ultimately increase the number of inbound calls. One of the ways to do this is to get customers who are away from your business.
For example, if you sell pre-owned cars, your target customer base could be women who are away from their husbands for the weekend!
You could send out emails to these women with promotions or set up a weekly newsletter with deals and discounts on items in your store.
Another thing you can do to increase customer reach is to push your old customers to give you feedback.
You could set up an ongoing Facebook poll or a question on Instagram to ask them if they’d like you to send them a coupon or a free sample of something.
Social media is changing the way people communicate with each other, and the ways they seek information. This is why you absolutely need to advertise your product or service on social media to draw in inbound phone calls.
Remember to use specific hashtags in posts so you can reach the people you are trying to reach and attract the most targeted audience.
Be active on social media, put your phone number out there for the people to see, and you’ll have the potential to get more calls for your business.
Do you have a Facebook page? Then make full use of the Messenger app.
You can add a direct chat function to your Facebook page, which lets people chat with your business in a more casual, intimate manner.
Add a call to action and watch the floodgates open.
Leverage Email Marketing
When it comes to inbound calls, email marketing is the best way to increase them. There are numerous reasons for this.
The first is that email is one of the most robust digital marketing platforms. Emails go out on a daily basis, and they are consistently opened.
People don’t delete emails like they do social media posts. According to the 2017 Adobe email marketing survey, more than half of emails are read.
Email is one of the best ways to create a constant stream of emails. Use video Video is becoming one of the most popular communication methods for marketers.
But why? You can segment your audience depending on the content of your video. People can watch video advertisements, without even clicking a link.
Invest in the Right Call Tracking System
Getting more inbound calls isn’t just about providing more traffic to your website. It’s also about getting the right people on the phone.
You can’t turn people away at the door, but you can’t get them to open it either. So, there’s got to be a system in place that allows you to call people who actually want to buy from you.
That’s where call tracking systems come into play. You can track calls, and even how long they take to connect.
Consider placing a call profile on each prospective lead, and you’ll gain even more inbound call traffic.
Remember, you can’t turn people away at the door if you don’t call them. Having a system in place to get these inbound calls means you’re making the most of your marketing efforts.
Create a Compelling Landing Page
This strategy has been around for a long time. However, it works even today.
With all of the marketing content available online, it’s no surprise that people call to get additional information on how to get free product samples.
You could always just ask them to subscribe for free and send them an email every week, but they’re willing to talk to you because you have a brand and business name associated with them.
With a good landing page, you can get these calls. Start with a blog. Include a sign-up form on the site. Figure out what questions people have when they see your post, and then create an offer to address them.
This is a simple strategy that can drive tons of traffic to your website. If your product or service is unique, you’ll get many more calls to your website.
Invest in Video Marketing
Many businesses don’t realize that video marketing will provide excellent results. Simply putting a video on Facebook, Instagram, YouTube, and LinkedIn can grow your business exponentially.
People are watching videos. They love watching videos. They watch them when they’re bored or are searching for something to do.
What better way to find a new customer than to simply throw up a video? You’ll know you have the attention of a potential customer because you’ll get more inbound calls.
Create a call to action in your video Once you’ve established a strong, high-quality video, then make your call to action. People want more information and a call to action in their email, text, or phone call. The call to action is the next step.
Improving your website’s design and performance will also encourage more visitors to land on your website. Instead of focusing on profit, focus on improving your website’s performance.
The more time people spend on your website, the more chances they’ll have to browse around. If you invest the time to make your website appealing and user-friendly, it’ll be able to drive more traffic.
Offer special discounts Offering special discounts will also increase your inbound calls. People love to get something for free, and free is never too good.
If you can offer a free, or discounted gift that will help people browse around your website and find something they need, that will increase your chances of generating more inbound calls.
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Offer Incentives for Making a Purchase on the Phone
These are typically called “warm calls” and include the idea of increasing customer loyalty to your business by giving them a discount on a future purchase.
These incentives work best with items that are useful to customers such as appliances, electronics, and home products.
The reason for this is that these kinds of products are the first to get outdated.
So when a customer has the desire to get a new product, they are more likely to shop with a retailer who offers more incentive for buying now.
Incentives will provide a clear reason for people to call you on the phone. Even better is if the product is free or money-saving, then it will encourage them to make the call to find out more.
Provide Excellent Customer Service
A lot of people love to get inbound calls. Of course, they’ll love it if the customer service is exceptional.
You’ll get a lot more calls if the customer service is stellar. Customers want to have great experiences with your company, and if they are dissatisfied, it will turn off a lot of your inbound customers.
Make sure that your customer service is top-notch and help solve any issues that your customers have.
Develop a Voice that is Unique to Your Brand
One way to stand out and get inbound phone calls is to develop a unique voice for your business. The longer your business name is, the more unique you’ll be.
Create a friendly and consistent voice. Include questions in your marketing and social media.
These questions will encourage your customers to call in. Use social media to stay in touch with customers.
Promote your company by sharing company updates and new products or events. Participate in online events.
They will draw in customers that haven’t heard about your business before.
Include the phone number in all of your marketing materials. This will give your prospects something to call you on if they need help.
Greet people as they call. Tell them who you are, and what you do.
Boost Your Website’s SEO
It might seem too simple, but increasing your website’s SEO rankings can be a great way to generate more inbound phone calls.
If your website ranks highly on Google, and you’ve got the tools to monitor it, you’re sure to see the direct result.
You can boost your SEO by including relevant keywords in your pages. The keywords should be ones that your visitors are searching for.
This will boost your site’s ranking and therefore your inbound phone calls.
If you aren’t using Google analytics, or you aren’t sure how to use the tools, you may not know how to improve your ranking with Google.
Make sure that you are using both internal and external links to your site. Inbound links can increase the chances of your site being listed for a search related query.
The more you rank for keywords in SERPs (search engine results pages), the higher chances of an increase in inbound calls!
Implement a CRM system
A CRM is a database that helps you keep track of prospective customers.
CRMs are a great tool, because they let you organize leads and connect you with customers.
You can either use a free CRM, or pay a monthly fee to a company that specializes in CRM software.
The days of the phone list are over. Inbound marketing is crucial for your business, and a CRM system is your best tool to get inbound calls from customers.
But, you can’t get customers without the leads, and leads without calls. If you already have a product or service, use a CRM system to be able to get inbound calls from potential clients.
Having an established relationship with them is what can get them to call you.
A CRM system will allow you to track leads, and analyze the leads that your company generates.
Then, you can use these leads and convert them into sales. It will also allow you to follow-up on leads that have gone cold.
Not all leads turn into customers. Having a CRM system is a must have for any successful company.
Use the Right Keywords When Marketing
Include phrases like, “free shipping,” “last day to order” and “one size fits all” into your marketing materials. These are keywords people use to search for products online.
If you aren’t utilizing the right keywords on your social media profiles, your business will have a hard time generating inbound calls.
Start by adding inbound keywords to your account name, profile picture and your tweet handle. You should also add inbound keywords to your ad copy for each social platform.
Get More Reviews on Your Website
Having reviews is one of the best ways to generate leads.
Over 85% of people trust reviews as much as personal recommendations, according to the American Society of Advertising Agencies (ASAA).
That’s why having lots of reviews is a smart move. People buy more when they know that a business offers good customer service and that they have a variety of options to choose from.
While your reviews may be important, don’t stop there. Ask your current customers if they can also leave reviews about your company.
Customers have an incentive to do this for several reasons. First, they want to give you a glowing review so that they’ll be able to recommend your services to their friends.
Second, if your business doesn’t have great reviews, potential customers won’t be considering you their first choice.
Write Original Content
The best content sells.
Writing original content and having a proper content marketing strategy helps websites gain massive amounts of traffic.
Some of this traffic becomes leads, and some of those leads become conversions.
Start a blog for your website if you haven’t already, or look for your top performing blog post. Optimize it as much as you can and make sure your phone number is visible!
A clear, appealing CTA (call to action) for phone calls will must increase inbound calls for you.
You can also include this content in your profile. This content can be listed at the top of your profile.
Your profile should contain a brief summary of what you do and why you’re an expert.
Using your blog to market your business has many benefits. You can increase your traffic. Since traffic is the most important factor for conversion rates, you want to rank higher than your competitors.
Conclusion
In conclusion, if you’re looking to take your business to the next level, increasing inbound calls is a powerful way to achieve that goal.
By focusing on strategies that attract potential customers, such as investing in the right call tracking system, leveraging email and social media marketing, and creating a compelling landing page, you can increase inbound calls for your business.
Additionally, providing excellent customer service and developing a unique brand voice can help you build a loyal customer base that trusts your business and is more likely to recommend you to others.
Boosting your website’s SEO, improving your website’s design and performance, and getting more reviews on your website can also help drive more inbound calls and sales.
It’s important to remember that increasing inbound calls is an ongoing process that requires continuous testing and optimization.
By tracking your results and adjusting your approach as needed, you can refine your strategy and achieve even greater success.
In summary, by implementing these proven strategies, you can increase inbound calls, drive more sales, and eventually achieve long-term growth and success for your business.
So don’t wait any longer, start implementing these tactics today and watch your business thrive!
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